Privacy Policy

Privacy Policy for UK Cycling Events LTD

At UK Cycling Events, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by UK Cycling Events and how we use it.

This Privacy Policy explains how UK Cycling Events LTD collects and uses your information and how you can influence this. UK Cycling Events LTD is a company established in England with its registered address at Unit C10a, Admiralty Park, Holton Heath, Dorset, BH16 6HX.

We will collect various types of information about you through your use of our site to process your requests and orders, to provide a more personalised web-surfing and shopping experience and to help us improve the services we offer. In doing this we also collect information about you through the use of cookies and similar technologies.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. An example of this is when purchasing an event entry via our online shop. You will need to provide information about each rider so we can arrange for your entry to the event. Riders will be sent email information regarding their entry regardless of their marketing preferences. Those completing the order will also be asked to opt-in to our marketing channels should they wish to receive news, offers or information about our products and services. We will use this information to send you the relevant communications depending on those opt-ins. Anyone can unsubscribe from our marketing options at any time.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including:

  • Provide, operate, and maintain our website
  • Improve, personalise, and expand our website
  • Understand and analyse how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners if permission has been given, including for customer service, to provide you with updates and other information relating to the website, competition and prize draw entries and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

UK Cycling Events follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, UK Cycling Events uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

Google Analytics

We use Google Analytics which is a web analytics tool that helps us understand how users engage with our sites. Google Analytics uses first-party cookies to collect information about how users interact with our sites, which is used to compile reports for improvements to our services. The reports disclose website trends without identifying individual visitors. Data from Google Analytics could be combined with our first-party data and third-party cookies (like Google’s advertising cookies) to deliver appropriate advertising to you.

Social media cookies

Cookies are also used when you share information using a social media sharing button on the sites. The social network will record that you have done this. This information can be linked to targeting/advertising activities. We also market our own products and services on social media and use cookies to help with this. For example, we place a pixel on our sites that allows Facebook to place cookies on web browsers. When a visitor to our site who uses Facebook returns to Facebook, Facebook can identify them as part of a group of our site visitors and can serve them with marketing messages from us on our behalf. The types of cookies used by these third parties and how they use the information generated by them will be governed by those companies’ privacy policies.


This site is hosted by Easol Experience Commerce. Entries into our events are handled and processed by the Easol e-commerce platform. Upon entering one of our events, you will be required to create an account. This account will give you access to your event entries and personal information. Your data will be collected and stored securely in the Easol database for the purpose of the services we provide to you, such as your event entry, newsletter subscriptions (see Marketing and MailerLite sections below) or to offer support.

You can read Easol's privacy policy here: Easol Privacy Policy

Results Base

We use Results Base to conduct some of our services to you, such as event entries and event timing. Some of the data we collect during the sale on our website (and third party sites like Let's Do This and Find a Race) will be transferred, stored and kept securely by Results Base. The transfer of data will consist of your name, email, gender and date of birth and will be used solely for recording your event results in their system and to generate your certificate. 

You can read Results Base privacy policy here: Results Base Privacy Policy


We use Shopify to conduct the sale of some of our products and services. The data we collect during the sale will be stored and kept securely by Shopify. We use that data in order to fulfill our obligation to you whether that is providing you with a product or service such as an event entry.
You can read Shopify's privacy policy here: Shopify Privacy Policy

When checking out through Shopify, the payment is handled by a provider called Stripe. You can read their privacy policy here: Stripe Privacy Policy

UKCE Rewards Membership

The UKCE Rewards membership is hosted and administered by Endurance Zone. When you enter one of our events, you are automatically signed up to the UKCE Rewards Membership. Only your name and email address are sent to Endurance Zone and it is used only for account creation and to send you an invitation email. It will not be shared or passed on to anyone else and Endurance Zone will not use it to advertise or sell you any of their services. Should you not want to join the Rewards Membership, you have the chance to opt out during the checkout process. If you do not select the opt out but still do not want to join the Rewards Membership, you do not need to do anything. By ignoring your invitation email, your account will remain inactive. Membership lasts for 1 year from the date you join. To renew your membership, please enter another event with us. If you enter multiple events throughout the year, your years membership will restart from the last event you entered with us. You can find out more about our Rewards Membership here: UKCE Rewards Membership

You can read Endurance Zone's privacy policy here:

Let's Do This

Let's Do This sell entries to our events on our behalf. The data they collect during the sale will be stored and kept securely by them. UKCE will use that data in order to fulfil our obligation to you whether that is providing you with a product or service such as an event entry. Your data will also be transferred to and stored by Results Base. The transfer of data will consist of your name, email, gender and date of birth and will be used solely for recording your event results in their system and to generate your certificate. 

You can read the Let's Do This Privacy Policy here: Let's Do This privacy policy

Find a Race

Find a Race sell entries to our events on our behalf. The data they collect during the sale will be stored and kept securely by them. UKCE will use that data in order to fulfil our obligation to you whether that is providing you with a product or service such as an event entry. Your data will also be transferred to and stored by Results Base. The transfer of data will consist of your name, email, gender and date of birth and will be used solely for recording your event results in their system and to generate your certificate. 

You can read the Find a Race Privacy Policy here: Find a Race privacy policy

Managing Cookies

If you do not want your browser to accept cookies and use them in the ways described above, you can change your browser settings. You can also delete existing cookies from your browser. However, blocking all cookies will affect your web experience and can result in parts of our sites not functioning properly. Certain cookies are designed to help save you time by, for example, remembering your contact details when you place an order.

The procedure for modifying your privacy preferences is different for each internet browser and the following links will be helpful:

Cookie setting in Firefox
Cookie setting in Safari
Cookie setting in Internet Explorer
Cookie setting in Chrome

For general information about cookies and their use, please visit:

Alternatively, you can turn off third-party cookies relating to interest-based advertising by visiting However, this will not opt you out of receiving adverts altogether – it simply means that the adverts will not be targeted to you.  Please note that there are many more networks listed on this site than we use on our sites.

You can opt-out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page. For Google Analytics Advertising Features, you can opt-out through Google Ads Settings or by visiting the Network Advertising Initiative opt-out page. You can find more information about how Google uses information from our sites here.

You can find more information about how to opt-out of the cookies provided by some of our key partners here:

Facebook pixel Advertising cookie   Opt out  -  Privacy policy
Google Adwords Advertising cookie   Opt out  -  Privacy policy
Google Analytics Performance cookie   Opt out  -  Privacy policy
Google DoubleClick Advertising cookie   Opt out  -  Privacy policy

Advertising Partners Privacy Policies

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on UK Cycling Events, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

UK Cycling Events do use Google Ads to deliver target personalised adverts to relevant customers. If you want to find out more about how Google uses the data it gathers from these adverts, you can read more here:
How Google uses information from sites or apps that use our services

Note that UK Cycling Events has no access to or control over these cookies that are used by third-party advertisers.

Third-Party Privacy Policies

UK Cycling Events' Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

In some instances, we will ask customers during the purchase process on our website, such as event entries, if they wish for their information to be shared with a Third-party. This will be a relevant third-party such as an event sponsor. We will only ever pass your information along to these carefully selected partners with your permission.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.


Where we have the appropriate permissions or as otherwise authorised by applicable law, we will use your information to market and advertise our products and services, our products and services, and occasionally third party products and services that could be of interest to you including third party offers, advertisements, competitions or commercial communications by telephone (mobile and landline when available), post, electronic messaging (including SMS and MMS), email, online or via applications. 

You can always tell us that you wish to stop receiving direct marketing communications from us. But remember, if you do not want us to get in touch, you will miss out on offers.

If you would prefer not to receive direct marketing communications, simply let us know at any time by emailing us via with the subject line “Privacy”, or by following the opt-out instructions in the relevant communication. Please note that this will not stop you from receiving service messages from us.


We use MailerLite to conduct all of our marketing and event information email communications. If you have opted into the UK Cycling Events Newsletter during checkout, your data will be transferred securely to our database in their platform. Likewise, If you sign up to our Newsletter directly from our website, your data will automatically be stored in the same MailerLite database. If you have entered an event with us, we will transfer your name, email address and chosen route into MailerLite purely for event communications. It will not be used for our Newsletters. You can read MailerLite's privacy policy here: MailerLite Privacy Policy

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Our site is not intended for children under the age of 13. If you are under 13, please do not provide any information to us and instead ask your parent or guardian to do this on your behalf. You must be at least 18 years of age to purchase products or services from us. If you are under the age of 18, you must ensure that your parent or guardian purchases the products or services on your behalf.

UK Cycling Events does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

By submitting your information, you will be subscribing the UK Cycling Events Newsletter. The Newsletter will be sent to you via email.
You can unsubscribe at any time. Your privacy is important to us. For more details, please review our Privacy Policy.